New, Everything you need to know about the industry development, Find studies from all around the internet. In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. 31% say it is easier when a friend can come along. Baseline Network will give you access to this active and affluent demographic. New, Figures and insights about the advertising and media world, Industry Outlook In a field in which network audiences roughly contain one woman for every two men (64/36), Tennis Channel’s audience is 43-percent female, the highest of all sports networks. 43% of people say that the best way to begin a new physical activity, such as tennis, is to have someone else to take part with the sport. The TV cumulative audience in the top 20 markets** (based in ranking of TV audience) stood at 1.59b, which represents an increase of 3% compared to 2017. 38% of players live in a household which earns at least $100,000 per year. The Oscars have an audience of 25-50 Million people in the USA (depending on year). (Tennis Industry Association), #10. (Physical Activity Council), #19. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, male tennis player with the most Grand Slam titles. This episode looks at the use of demographics in defining the audience. The Australian Open is particularly popular among people aged 50 or older, surpassing the national average with the 50-64 year-old bracket (36.3% of whom tune in to watch it) and tracking upwards to peak among the 65+ demographic at 46.3%. The introduction of camo was a major win for Wilson Tennis … Women [64%] are more likely than men [58%] to do this. The most important key figures provide you with a compact summary of the topic of "Tennis" and take you straight to the corresponding statistics. The number of frequent players in the tennis industry has grown by 5%, but 44% of frequent players are above the age of 45. To create more strength, the industry must become more innovative with its lesson structures, manufacturing processes, and embrace of youth participation. This text provides general information. Volleyball made the top 10 in the youth demographics. (Tennis Industry Association), #7. Due to varying update cycles, statistics can display more up-to-date Shoes, clothing, and rackets are all long-term investments which even core players can use repetitively without needing a replacement over the course of a year. 30% of tennis players are college graduates. 68% of the population which describes themselves as a tennis player is white/Caucasian. So that's extremely satisfying." All important statistics are prepared by our experts – available for direct download as PPT & PDF! That trend has been heading downward since 2010. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. Another 11.3% are active and participated in high caloric activities. Please do not hesitate to contact me. data than referenced in the text. According to the latest findings from Roy Morgan Research, 34.3% of Australians 14+ watch tennis on television occasionally or almost always. Home » Statistics » 21 Tennis Industry Statistics, Trends & Analysis. Despite the perception of tennis as not being particularly diverse, only the NBA and WNBA Finals had a larger percentage of minority viewers than the U.S. Open singles finals among the events examined. 888-579-8088 DISCLAIMER: All Network, Platform, MSO, Sports League and Team Logos featured on this website are the sole property of the registered owners and are displayed to represent marketing opportunities for their respective companies and yours. The Super Bowl has an audience of 100+ Million people. Get in touch with us. Having physical education classes in school makes one more likely to continue being active into the adult years. 37% of those who didn’t have PE classes at school say that they are inactive as an adult, compared to 22% who said they did have PE classes. 2.5 million tennis rackets were sold in 2016, along with 3.11 million tennis strings. (Tennis Industry Association), #5. 65% of consumers who begin to learn the game of tennis in a structured program decide to continue on with the game when they graduate from their training. The only population group besides whites that are over-represented within the tennis community are Asians and Pacific Islanders in the U.S., who make up 12% of tennis players. Demographics vs Psychographics. Last year, CBS’s U.S. Open broadcasts drew an average of 1.96 million viewers per telecast — down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004. Total playing occasions for tennis dropped 4.8% in 2016, with 425 million playing opportunities reported for the year. The tennis industry has taken the first steps forward on a journey that will likely be long and difficult. Since 2011, the sport has seen an average growth rate of 0.4%. This must become a family sport from a marketing perspective. Youth tennis also saw a 7% surge of interest in 2016. Statista assumes no #1. (Tennis Industry Association), #3. Brought to you by KeepKop with additional inputs from NewZoo and Statista Note: If you're looking for a good ergonomic workstation set-up, here are our mega-guides to help you find a mouse with a decent fingertip grip and the a good edgeless monitor (also known as framless monitors) Sudipto Ganguly. Although tennis is not one of the most popular sports in the U.S. or around the world, it still registers high participation rates. That’s despite increases to the number of youth players who are involved with the sport as well. 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